Why Cardano
The right chain for infrastructure that must outlive the product
1
Built for the long term
Stable governance and funding secured for decades — the right foundation for records that must outlive a 10-year product.
2
High-assurance by design
Haskell-based smart contracts (formal methods). Our team already ships blockchain: Randy's background at Kadena and Midnight.
3
Best fit vs. alternatives
Predictable cost and strong grant support vs. Ethereum gas fees; scored higher than Solana and SUI for our use case.
4
Privacy-ready (Midnight)
Selective disclosure lets brands prove DPP compliance without exposing supplier or cost data — essential for EU rules.
5
An EU-aligned path
Cardano Foundation's own DPP standards + uVerify give us a ready compliance route, not a science project.
Why now
The EU regulation clock is already running
Brands are choosing DPP providers this year.
2027
EU ESPR delegated act for textiles expected — DPP becomes mandatory
2028
Realistic enforcement date; adoption gives brands an ~18-month runway
Now
Brands are selecting DPP providers today to be ready in time
Our edge: we are not a concept.
Live NFC + DPP platform with paying brands and factories onboarded today. First movers help set the standard — and the Cardano Foundation has already shipped a DPP solution and uVerify to build on.
The business case
Booomtag DPP
NFC-enabled Digital Product Passports — brands create and manage them themselves via BoomConnect.
What we deliver
✓NFC chip embedded in every physical product
✓Digital Product Passport: authenticity, product data, lost & found
✓BoomConnect: brands build & manage their own DPPs
✓AI-assisted product registration
✓Blockchain-backed identity & verification
✓Live platform, paying brands, factories onboarded
140,000
tags — first order (Noorsports)
250,000
DPPs forecast next year
~1M
on-chain transactions p/y
€10M
revenue target within 3 years
Proof of concept
Where uVerify fits
Operational data stays in our platform — only cryptographic proofs go on-chain. uVerify is the integrity & EU-compliance layer.
Product + NFC
Physical item with an embedded NFC chip
Booomtag DPP
BoomConnect platform holds product data (PIM)
uVerify
Notarizes data + selective disclosure — feels like an API
Cardano (testnet)
Immutable, verifiable proof anchored on-chain
✓
Verification
A consumer or authority taps the NFC tag → the DPP resolves and the proof is checked against Cardano. Authenticity and EU compliance confirmed in one scan, without exposing confidential supply-chain data.
The pilot
One customer, 20,000 tags
A tightly controlled experiment — real customer, minimal burden, clear milestones.
1
1 preferred customer
Noorsports — carve 20,000 tags out of their 140,000-tag order
2
20,000 NFC chips
Certified & verified on the Cardano testnet via uVerify
3
Real-world validation
Customer sees the product before vs. after blockchain — feedback is gold
4
CHF 10,000 budget
Split 50/50 between Booomtag and Triple Play Labs
Next: hit the success milestones → this becomes our gateway to a larger Cardano program and follow-on investment (Draper Dragon / VC).