Booomtag
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Product Lifecycle Engagement Platform

BooomConnect for the entire life cycle of your product.

Brand Dashboard. Product Builder. DPP Studio. Consumer Wallet. Tags-as-a-Service. Everything you need to create, activate and grow connected products from factory to resale.

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30+
smart brands connected
1
wallet · every brand
EU
DPP-ready by design
Booomtag wallet app showing a connected product
Live digital twin
Trusted by forward-thinking brands

Most products vanish the moment they leave your factory.

ERP runs operations. PLM runs development. CRM runs communication. E-commerce runs the sale. Booomtag keeps you connected to every product throughout its lifecycle, turning every interaction after purchase into a new opportunity for customer engagement, product intelligence, and long-term value.

ERP
Manages your Operations
Internal
PLM
Manages your Development
Pre-launch
CRM
Manages your Communication
Leads
E-comm
Manages your D2C Sales
Checkout
Booomtag
Manages your product across its entire lifecycle
Entire life cycle
One platform · five tools

Everything to create, manage, engage and scale connected products.

BooomConnect is the SaaS platform behind every connected product. Combined with Booomtag smart identification technologies, it gives your team everything needed to create Digital Product Passports, engage customers, gain product intelligence, and extend product value long after purchase.

01

Booom Dashboard

Turn your connected products into a continuous source of consumer and market intelligence. Know who owns every product, understand how it’s used, and build lasting customer relationships through targeted messaging, personalized content, and real-time engagement, all from one intelligent dashboard.

02

Product Builder

Turn static catalog entries into living, connected products with landing pages, manuals, accessories and repair services.

03

DPP Studio

Create verified, compliant Digital Product Passports for any category, no external DPP vendor required.

04

Consumer Wallet

One account, every brand, every product: registration, ownership, warranties and resale in your customer’s pocket.

05

Tags-as-a-Service

Select, source, deploy and manage NFC, RFID and QR. Fully managed, without in-house specialist knowledge.

Every product becomes a dynamic digital twin.

Every physical product receives its own living digital identity. A real-time record that grows in value with every owner, scan, repair, and interaction, from the factory floor to every owner that follows.

A green expedition backpack resting on lakeside rock, tagged and ready to register.
Live
Daypack

Emergency information. Ownership. Warranty.

StatusRegisteredTagNFC · 13.56 MHz
A red performance running shoe on a bold backdrop, the kind of product worth staying connected to.
Live
Kitesurf kite

Manuals, care instructions and water safety.

StatusRegisteredTagNFC · 13.56 MHz
A rider carving off a jump on alpine snow, gear in motion and on record.
Live
Snowboard

Service logs, anti-theft and a verified second life.

StatusRegisteredTagNFC · 13.56 MHz

TURN DIGITAL PRODUCT PASSPORT COMPLIANCE INTO A COMPETITIVE ADVANTAGE.

Most Digital Product Passport platforms stop at compliance. Booomtag turns compliance into a competitive advantage by giving consumers compelling reasons to register, engage, and return, transforming every connected product into a source of customer relationships, product intelligence, and long-term business value.

Typical registration
5-15%
With Booomtag
High by design
People don’t register products for compliance. They register for value.

Lost & Found

Anyone who finds a connected product can reconnect it with its owner.

Anti-Theft

Ownership verification makes stolen gear worthless and resale safer.

Ownership Verification

Prove ownership of valuable products, increasingly vital second-hand.

Emergency & Safety

Optionally connect emergency contacts and safety info to the product.

Warranty & Repair

Easy access to warranty, repair services and maintenance.

Spare Parts & Resale

Order spare parts and prepare products for a trusted resale.

The Booomtag Feature Icon

One mark. Every connected product.

The Booomtag Feature Icon is the universal mark of a connected product, identifying products with a connected experience powered by a living digital identity. Shared across brands and recognized by consumers, it creates instant recognition, builds trust, and reduces the need for every brand to explain the value of connected products.

What it signals
This product is connected
This product can be registered
This product carries extra information
This product has a digital identity
This product can interact with its owner
Where it lives
Product graphics & design
Labels & hangtags
Packaging
Marketing & retail displays
Digital Product Passports
A snowboarder shoulders their board on a windswept alpine ridge, every run kept on record.
Snowboard · 2nd owner · Verified

A snowboard that remembers every run.

From the factory floor to a glacier in Chamonix to a verified resale two seasons later, one tag keeps the whole story connected to the brand.

Read the story
Snow-capped alpine peaks at dusk, where a lost item can find its way home.
Lost & found
Lost on a glacier. Home in three days.
A curated resale shop where pre-owned gear stays connected to its first owner.
Resale
From first owner to third, still connected.
A rain-beaded Cortazu hardshell jacket, its branded chest proving it is the real thing.
Authenticity
A kiteboard that proves it’s the real thing.
Lifecycle engagement

Value at every stage of the product’s life.

Every interaction, from manufacturing to recycling, creates engagement, intelligence and new revenue.

01
Manufacturing
Connected from day one
02
Retail & onboarding
First scan, first owner
03
Use & maintenance
Manuals, alerts, service
04
Repair & spares
Repairs and spare parts
05
Resale
Verified second owner
06
Recovery
Recycling & circularity

Every connected product becomes a continuous source of insight.

Registration is the foundation. With it, brands gain visibility into ownership, engagement, repairs, spare-part demand, longevity and circularity.

Ownership & transfer tracking
Repair & spare-part demand
Product longevity & circularity
Engagement & registration analytics
Brand Dashboard
Registered products
48.2k
+18% MoM
Active owners
31.7k
+12% MoM
Registrations over time

We turn obligations into opportunities.

Just compliance
Engagement & loyalty
Just documentation
High registration rates
Just regulations
Real consumer value
Just point-of-sale
Full lifecycle engagement
Just product information
Living product intelligence

Built for products worth staying connected to.

Wherever connected products, passports, compliance and engagement create value.

Sports Equipment
High-value gear worth protecting and registering.
Outdoor
Gear that travels, gets lost, and needs servicing.
Travel & Leisure
Luggage and leisure gear, safe and traceable.
Safety Equipment
Service logs, recalls and safety alerts.
Apparel
Digital passports, materials and circularity.
Collectibles
Authenticity, ownership and provenance.

One wallet. Every brand. Every product.

Your customers carry a living record of everything they own: registration, passports, warranties, repairs and resale, all in one place.

Register in seconds with a single scan
Passports, manuals and warranties in one place
Order spare parts and request repairs
Prove ownership and resell with confidence
Booomtag wallet app, every brand in one place
A high-action sport scene; gear that stays connected to its owner.
Built to move

Every product becomes a channel.

Stay connected to your products and customers long after the sale.

Turn Digital Product Passports into engagement, intelligence and new revenue.

  • 30 minute walkthrough, tailored to your category
  • See the live consumer wallet and Brand Dashboard
  • No commitment, no slide deck marathon

Request a demo

Prefer email? Talk to the team hello@booomtag.com