Pricing
One platform, priced to scale with you.
A monthly platform plan plus tags priced by volume. Plans and tag pricing come straight from the same source our brand dashboard runs on, so what you see here is what you pay.
Save 10% with annual billing
Product Passport
€189/mo billed yearly
Includes
- Product builder
- Digital Product Passport
- Product registration
- Tag & stock ordering
Smart
€429/mo billed yearly
Everything in Product Passport, plus
- Smart dashboard
- Smart insights
- User registration
Most popular
Expert
€489/mo billed yearly
Everything in Smart, plus
- Expert dashboard
- Expert analytics
- Product insights
- Lifecycle engagement
- Custom domain
- Catalog importer
Enterprise
Custom
Everything in Expert, plus
- Enterprise dashboard
- API access
- Group licenses
- PIM / ERP sync
- Custom integrations
- White label
Prices shown excl. VAT.
Tags & activation
Physical tags are priced per unit by order volume; every product is activated once. QR codes are free hardware. The largest tier is sales-assisted.
| Technology | From |
|---|---|
| QR | Free |
| NFC Regular | €0.15 |
| NFC On-metal | €0.62 |
| NFC/RFID Dual | €0.18 |
| NFC Hard tag | €0.25 |
| Activation per product | €0.04 |
Per-unit price drops as order volume rises. 1M+ and custom runs are quoted individually. Prices shown excl. VAT.
Not sure which plan fits?
Tell us your catalogue size and tag volumes and we'll put together a quote.