About us

Connecting products, brands and the people who own them.

Booomtag started with a lost kiteboard. It washed up on a beach with a faded phone number on the deck that, after a few tries, led back to its owner. That small reconnection became the idea: what if every product could carry its own identity, and find its way home?

Today Booomtag is a connected-product platform. We give every physical product an NFC tag or QR code, encoded and locked, that links it to a living digital record and back to the brand that made it. Around that we built BooomConnect, a multi-brand product-registration platform with a focus on sport and the outdoors.

For brands, that turns a one-time sale into a lasting relationship. It is a turnkey way to comply with EU Digital Product Passport and Extended Producer Responsibility regulation, while unlocking product registrations, resale and repair value, authenticity, and real insight into how products are used after they leave the store.

The platform is built in-house and the technology is ours. Our ambition is to set the global standard for the Sports Digital Product Passport: products you can trace, trust, resell and recycle, all connected through a single tap.

What Booomtag delivers

Compliance, built in

A turnkey route to EU DPP and EPR compliance, without building anything yourself.

Data and insight

Product registrations give brands direct market, product and consumer insight.

Circularity and resale

A persistent product identity supports repair logs, second-hand value and traceability.

Safety and authenticity

Anti-counterfeit protection and a link between a product and its owner, from the first scan onward.

Where to find us

Amsterdam, The Netherlands · Den Helder, The Netherlands

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