Booomtag connects every physical product to a living digital record. One platform covers five things: a Brand Dashboard, a Product Builder, a DPP Studio, a Consumer Wallet and Tags-as-a-Service. Together they keep a product connected to its brand through use, repair, resale and recycling, instead of going silent the moment it is sold.

High-value or long-lived goods worth staying connected to: sports and outdoor equipment, apparel, travel gear, safety equipment and collectibles. If a product has a second owner, a warranty, spare parts or a compliance obligation, it fits.

Brand Dashboard for visibility into products, customers and engagement. Product Builder to turn catalogue entries into rich connected products. DPP Studio for Digital Product Passports. Consumer Wallet, the account where owners keep their products. Tags-as-a-Service to source and manage the NFC, RFID and QR tags.

No. Most brands start with tags plus the passport, then add the wallet and dashboard as registrations grow. The modules share one backend, so adding one later needs no migration.

Yes. The DPP Studio builds verified passports per product or variant, covering material composition, production countries and certifications, and publishes them behind a GS1 Digital Link. You do not need a separate DPP vendor.

Materials and their origin, certifications and documents, care and repair guidance, and the product's identity. You decide what is published; the rest stays in draft.

Every published version is snapshotted and hashed in a Merkle tree, so a passport's history is tamper-evident. Editing it later never rewrites what was already certified.

Yes. Values resolve variant first, then option value, then product, so a single colourway can carry its own materials while sharing everything else with the family.

NFC, RFID and QR. Tags-as-a-Service selects, sources, encodes and manages them for you, so you do not need in-house RFID expertise.

A GS1 Digital Link (…/01/{gtin}/21/{serial}). The same code resolves to the passport, the product page or the owner's wallet depending on who scans and on the product's settings.

Yes. A shared tag (one code for a colour or batch) can be saved by many people for lookups, while a unique tag is owned by one person for registration, lost and found and resale.

Yes. Batch orders generate codes and immutable provenance per production run, and a single order can cover tens of thousands of items.

One account where a shopper keeps every connected product from every brand: registration, passports, warranties, repair history and resale, in one place instead of a folder of emails.

One scan, no long form. From there they own the record and can prove ownership, report the product lost, or hand it on at resale.

Anyone who finds a connected product can reconnect it to its owner through a scan, without either side exposing personal details.

Ownership transfers to the next person and the product's history travels with it, so a second owner gets a verified record instead of a guess.

A short call to scope your category, then we set up your brand, import your products manually or from your PIM, and order a first run of tags. You can pilot one product line before a wider rollout.

Yes. Products and variants can be imported from a catalogue export, and the data model is built to sync from PIM systems so passports stay current as your catalogue changes.

Pricing scales with tags and active products, without a per-module licence maze. Request a demo and we will quote against your catalogue and volumes.

Your product and brand content is yours. Consumer data such as wallets and contacts is held under strict access controls and is never sold.

Yes. Personal data is minimised and access-controlled; user files are private by default and reachable only through authenticated, ownership-checked links.

Yes. A consumer can remove their data, and right-to-be-forgotten requests are honoured without breaking the product's own history.